In 1958, the ‘Hongqi’ brand car was born. Since then, ‘Hongqi’ car has become a state vehicle for Chinese leaders and major national events. In the 1960s and 1970s, the Hongqi car was a banner of China’s automobile industry. After the late 1970s, Hongqi has continued to move towards marketization and commercialization. In 2018, Hongqi brand released a new strategy and design concept, which led to a surge in market sales and the gradual realization of global exports.