ABOUT HONGQI
BACKGROUND
In 1958, the “Hongqi” brand car was born. Since then, ” Hongqi” car has become a state vehicle for Chinese leaders and major national events. In the 1960s and 1970s, Hongqi car was a banner of China’s automobile industry. After the late 1970s, Hongqi has continued to move towards marketization and commercialization. In 2018, Hongqi brand released a new strategy and design concept, which led to a surge in market sales and the gradual realization of global exports. By 2013, Hongqi had redefined itself, launching the H7, a symbol of modern luxury. With continuous innovation, the brand earned accolades, securing the Best Factory Award in 2018 and 2019. Hongqi’s journey didn’t stop there. In 2019, it made a bold entrance into the Middle East at the Dubai International Auto Show, leading to its grand arrival in Oman in 2022. With the opening of its flagship showroom, Hongqi introduced Oman to a new level of automotive luxury.
CONCEPT
The brand concept of Hongqi highlights “new nobility”, “new exquisiteness” and “new feelings”, and deeply integrates oriental traditional culture with world advanced culture, cutting-edge science and technology, and fine emotional experience to create excellent products and services.