MHD ACERE, the authorized distributor of Land Rover in Oman, successfully hosted the Defender Drive Experience on 23rd and 24th January 2025, offering an immersive showcase of the Defender’s unmatched capability, versatility, and luxury.
Designed exclusively for Defender owners and their families, this premium adventure seamlessly blended off-road exploration, cultural immersion, and luxury hospitality. The two-day journey took participants from Muscat to the Oman Across Ages Museum in Manah, culminating in a luxurious overnight stay at Alila Jabal Akhdar, where they experienced a carefully curated blend of bespoke activities, heritage, and thrilling off-road escapades.
A Premium Family Adventure with Defender
The experience began with a Meet & Greet at the Jaguar Land Rover showroom in Muscat, where guests gathered before setting off in their Defender vehicles for an unforgettable drive.
The first stop, Oman Across Ages Museum, offered attendees an interactive journey through Oman’s storied past and ambitious future, enriched by awe-inspiring architecture and immersive exhibits. After an insightful tour and a delightful lunch, the convoy continued towards the breathtaking landscapes of Alila Jabal Akhdar.
Upon arrival, guests were welcomed into a world of luxury and cultural heritage, participating in perfume making, date seed coffee roasting, and pottery sessions before indulging in a gourmet dinner complemented by live entertainment. The evening concluded with a stargazing experience, allowing participants to unwind under the clear night sky—a perfect ending to a day filled with adventure and elegance.
Unrivaled Off-Road Performance
The second day was dedicated to an exhilarating off-road driving experience, where guests navigated rugged and rocky terrains under the guidance of expert instructors. The Defender’s legendary power, control, and off-road dominance were put to the test, conquering steep inclines, rocky paths, and challenging trails with absolute confidence.
Celebrating Adventure, Luxury, and Heritage
Reflecting on the event’s success, Mr. Mohsin Hani Al Bahrani, CEO of MHD ACERE, stated: “The Defender Curated Drive Experience was a true celebration of the adventurous spirit and refined luxury that define the Defender brand. This event wasn’t just about demonstrating the off-road excellence of the Defender—it was about embracing Oman’s rich culture and warm hospitality. At MHD ACERE, we take pride in delivering premium experiences that connect our customers to both adventure and tradition.”
With 20 Defender vehicles and over 60 participants, including families with children, the Defender Drive Experience was a resounding success. It reaffirmed Defender’s reputation as the ultimate companion for exploration, luxury, and family adventure—a vehicle that goes beyond the road to create unforgettable journeys.
About Defender
Defender is an icon of resilience, purpose, and design. Available in Defender 90, 110, and 130 variants, the vehicle is engineered for versatility and performance. With permanent all-wheel drive, a twin-speed transfer case, and the advanced Terrain Response 2 system, the Defender adjusts seamlessly to any terrain. All-Terrain Progress Control (ATPC), Adaptive Dynamics, and Electronic Air Suspension enhance stability and comfort, while its 900mm wading depth, 38° approach angle, and 40° departure angle ensure confidence in the toughest environments.
Defender supports global humanitarian efforts and conservation initiatives, exemplifying its ethos of embracing the impossible.
As Oman’s exclusive distributor, MHD ACERE is committed to bringing the spirit of Defender to the Sultanate’s adventurous and discerning customers.
For more details, contact 800 626 43 or visit the Land Rover showroom in Azaiba.
